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Find a suitable hall

New cafes are opening in shopping centers, and in street retail format. Market experts told us what problems a tenant faces when choosing premises to locate a catering outlet, and how best to decide on the location, square footage and rental rates.

Shopping centers vs street retail

Making a choice in favor of one or another premises, choosing between a shopping center or street retail, is necessary, relying, first of all, on the concept of the future establishment, because both the work schedule and the target audience will depend on it. In the first case, family establishments will be more appropriate, in the second - craft bars, cafes with signature cuisine and various themed places.

An important factor may also be how long the cafe has been operating, whether it is looking for its first premises or is moving or even expanding its network. In other words, experience and financial reserves will become significant. “For aspiring entrepreneurs and startups, placement in street retail is more suitable than in a shopping center,” says Egor Ostapenko, director of the retail real estate department at Praedium. “Not every new project is able to immediately cope with the rather high rates in the shopping center and a large security payment for 2-4 months.”

It is worth considering that district shopping centers usually offer several key formats. Ivan Tatarinov, commercial director of GLINCOM, notes that it is profitable and most in demand for small entrepreneurs who are ready to invest from 500 thousand rubles in opening a catering outlet. up to 1 million rubles is a coffee point. They work even in “weak” properties due to marginality, and they manage to break even in the first month of rent. The second format - food court - provides for a larger volume of investment, from 2.5 million rubles. “The most successful cafes in a food court exist next to a cinema and entertainment area. If there are no entertainment tenants around, you should approach the rental issue very carefully,” the expert clarifies.

When making a choice between a shopping center and street retail, it also makes sense to weigh the pros and cons of both types of placement. It is believed, for example, that it is easier to predict the average number of customers in a shopping center. “In street retail, you can also measure traffic, but it is less predictable and more dependent on weather conditions, and the quality of pedestrians may vary depending on the location,” explains Natalya Ozernaya, deputy head of the street retail department at JLL in Moscow. The same applies to possible competitors: on the street they can set up door-to-door at any time and attract customers, while in a shopping center they usually try to maintain a balance of represented companies.

It is also important that premises in shopping centers are often equipped taking into account the requirements for catering, while the location in residential buildings involves a lot of finishing touches and necessary approvals from residents. In a residential building, it is also important to ensure that guests do not smoke close to the entrance and windows. If you make a choice in favor of street retail, then it will be in the place where a cafe or restaurant was previously open.

How much to take in “squares”?

Finding a room that would not be excessive in area, but would not be cramped for future guests of the establishment, is an extremely difficult task, and often practically impossible to solve without a specialist who designs restaurants and cafes. “There is a certain payment system, which is planned based on the establishment’s menu. The area depends, in particular, on whether the cafe will have a full-service kitchen or only pre-cooking, or whether they are ready to do without a kitchen at all,” says Egor Ostapenko. In addition, the number of personnel and the size of the required premises for warehouses, refrigeration units, etc. are taken into account. The main hall in which visitors will sit is planned based on the size of the tables and the possible load. “It is also necessary to take into account the rules and regulations, according to which the establishment must have a separate toilet for staff, a shower for cooks, and a place for changing clothes for employees,” adds Anton Belykh, CEO of the consulting company DNA Realty. “It will be extremely difficult to calculate this without experience.”

The volume of space will, of course, depend on both shopping centers and street retail formats, from which, ultimately, you will have to choose. “Coffee points can rent space from a counter of 3-4 sq.m. to small premises of 20 sq.m. m. For a food court, the most popular area is in the range of 25-65 sq. m. m. If an entrepreneur opens a cafe as a franchise, then he is guided in choosing the area by the requirements of the owners already clearly stated in the French book,” explains Ivan Tatarinov.

In contrast to technological subtleties, the adequacy of the proposed rental rate can be judged independently by referring to the analytical calculations of market experts. According to Knight Frank, average rates for a cafe with an area of ​​200 sq. m in the center of Moscow can be 65-75 thousand rubles, and in top locations it can reach up to 90-120 thousand rubles. The average rate in residential areas is 40-45 thousand rubles. per sq. m per year. “Rates for premises in “bedrooms”, but in direct visibility from the metro, are often comparable to rates on central streets, precisely because of the daily flow of pedestrians from the metro,” notes Natalya Ozernaya, deputy head of the street retail department at JLL in Moscow.

Source: JLL

How to make a choice? Anton Belykh is sure: in no case should you set a psychological line - for example, “not pay more than a million rubles a month for rent.” “I know restaurants that pay 3-5 million a month for premises and still thrive. And there are establishments that pay 100 thousand and barely make ends meet or even operate at a loss,” explains the expert. “When assessing rental rates, you should take into account not your internal psychological limitations, but the real traffic of the place, its coincidence with your target audience, and make calculations of expected revenue using modern systems.”

Decide on location

When considering space in a shopping center, you can often come across prejudice against strong tenants in the neighborhood at the food court, especially the “big three”: McDonald's, Burger King, KFC. Ivan Tatarinov believes: “A high-quality and interesting product will not suffer from competition with strong global brands. For example, burger shops manage to very successfully differentiate themselves from similar offerings in the mass segment due to the author’s product and a more individual approach.”

Another erroneous belief is that cafes do well only in the center of Moscow. “There are also many successful establishments in residential areas and on outbound highways. Here it is necessary to take into account the specifics of the area. For example, in Perovo it is better to open something very budget-friendly, but on Michurinsky Prospect a steakhouse will do just fine. Also, restaurateurs are interested in large residential areas with a huge amount of new housing, which is mainly bought or rented by the middle class,” says Anton Belykh.

In the street retail format, traditionally good places for cafes are pedestrian zones, the number of which has recently increased in the center of Moscow. It’s good if there is a landmark or vacation spot nearby for city residents. Premises located near the metro are also in demand. “Promising, with high development potential, in my opinion, are premises in lofts located on the territories of former factories. A striking example is the opening of the Syrovarnya restaurant on the territory of the Badaevsky brewery, which became an anchor and was joined by a number of other projects: Deep Space, The 12 Wine Bar, Summer Garden,” says Victoria Kamlyuk, director of the company’s street retail department Knight Frank.

As for the location in the center, another important concern has emerged in recent years - reconstruction and landscaping work. Constant construction does little to attract customers, especially for cafes that would like to organize summer verandas. “You shouldn’t be afraid of street improvement work and don’t leave,” Victoria Kamlyuk is sure. “We need to negotiate with the landlord a discount of 10-30% for the duration of the reconstruction.” Yegor Ostapenko also fully agrees with the opinion that it is quite possible to “survive” the renovation: “Speaking of landscaping, it should be noted that if the establishment has a certain financial margin of safety, then it is better to wait out this period rather than move out. The reconstruction will end, the street will be transformed, and next season the cafe has a chance to recoup its losses and increase its income.”

The less prestigious the area, the more profitable it is to rent housing there, Cian analysts have found out. Apartments in New Moscow, Kapotnya, Lyublino and Kuzminki pay for themselves the fastest, but they are also more difficult to sell than housing in prestigious areas

Attractive Kapotnya

The average yield from long-term rental of an apartment in Moscow in the first half of 2016 was 5.5%, according to a study prepared by specialists from the Cyan company. In other words, you can pay for an apartment in the capital by renting it out in just over 18 years. However, for different regions the period differs significantly.

As it turns out, the owners of the most expensive real estate in the city center find it most difficult to recoup the funds spent on their purchase. The leaders of the anti-rating included the Arbat, Khamovniki and Gagarinsky districts. Here, the capitalization rate (the relationship between the price of an asset and the amount of annual income received from renting it out) fluctuates in the range of 4-4.5%, Cyan points out. Thus, having bought an apartment in these areas, you will have to wait 22-25 years for a return on investment.

Buying an apartment in the least prestigious areas, on the contrary, is the most promising investment decision, according to the research data. The maximum profit for investors will come from renting out apartments in the settlements of Pervomaiskoye and Marushkinskoye in New Moscow, as well as in the Kapotnya district in the South-Eastern Administrative District. Capitalization rates here range from 6.4 to 6.7%. That is, the rentier will be able to recoup their investments in 15-15.6 years. The leaders in terms of profitability (6.7%) are three-room apartments near the Moscow Oil Refinery in Kapotnya.

This effect is due to the fact that as you move away from the city center, rental rates do not decrease as much as the cost per square meter, explains Cyan.

The study is based on an analysis of over 1 million advertisements for the sale and rental of housing in Moscow, posted on the cian.ru portal in 2012-2016. At the same time, rental rates and housing costs were discounted taking into account the dynamics of prices and rental rates.

The Miel-Arenda company provides approximately the same figures as Cian, although without division by region: the capitalization rate for economy-class apartments in the capital ranges from 4 to 7% per annum.

One-room apartments are more popular

Renting studio apartments has grown in popularity over the past year. “Their share in the demand structure increased by 3 percentage points over the year. and amounted to 58%, notes General Director of the Domofond.ru portal Eric Segerborg. — At the same time, the number of contact requests for advertisements about offers for rent of two-room and three-room apartments, on the contrary, became lower by 1 percentage point. - 34% and 7% respectively.” The average rental rate also decreased over the past year in all housing segments by 3%. You can rent a one-room apartment in Moscow for an average of 30.8 thousand rubles, a two-room apartment for 43.3 thousand rubles.

Rentier rule

Cian’s data confirms the so-called golden rule of the rentier, says Sergei Shloma, director of the secondary market department at Inkom-Real Estate: “The smaller the living space, the cheaper it is, the more income it brings. From this point of view, purchasing luxury real estate for rent is a unique pleasure: the profitability of elite real estate is minimal compared to standard housing.”

The yield from leasing luxury real estate varies between 1-4% of the initial investment amount, depending on the cost per square meter, decoration, equipment and furniture, estimates Yulia Kovaleva, director of the urban real estate rental department of Kalinka Group. Distance from the center also often benefits rentiers. “In our database there is an apartment in Butikovsky, 5, in the Ostozhenka area, which is rented for $10 thousand per month,” Kovaleva gives an example. “At the same time, the owner recently rented out a relatively cheap apartment on Taras Shevchenko embankment, 1/2, for $15 thousand.”

More democratic options are not only more profitable, but also faster. For example, economy-class apartments are now sold out within a few days on average, but last year just a few hours were enough, estimates Oksana Polyakova, deputy director of the apartment rental department at Inkom-Real Estate. “Today people choose comfort and business class apartments in about two weeks from seven to ten options,” she continues. “Last year we looked at three or four apartments for no more than four days.” Elite apartments can be on display for as long as desired until the owner decides to adequately reduce the rental rate.

If we take the statistics on average for the area, then Cian’s conclusions are logical - cheaper areas bring greater profitability, agrees Anna Moiseeva, general director of the Home Staging real estate agency. On the other hand, profitability always depends not only on the area, but also on the specific apartment. There are several signs of a liquid object, the expert lists: small footage, low price, proximity to the metro and the center. “It is important to always remember that at some point the apartment that is currently being rented will still have to be sold,” Moiseeva notes. “And then factors that are beneficial to the rentier will make it less liquid for the seller.”

Buy closer to the center

“The duration of exposure of apartments for sale, of course, depends on the quality of the apartment itself: the adequacy of its price, house and floor,” notes Anna Moiseeva, general director of the Home Staging real estate agency. “But in general, an apartment in a more prestigious area can be on display for about two to three months, versus six months or more for less marketable apartments in remote areas.”

The fact that real estate located closer to the center sells better is evidenced by Rosreestr data. For example, in the first half of 2016, almost 15% fewer transactions involving the transfer of rights to residential premises were registered in the Moscow region than during the same period in 2015: 294.7 thousand and 345.4 thousand transactions, respectively. These statistics mainly describe transactions in the secondary housing market.

Demand for new buildings is also decreasing. From January to June 2016, the number of agreements for participation in shared housing construction (DDU) in the Moscow region decreased by 4%, to 41.3 thousand.

In Moscow, on the contrary, transactions with both new and secondary real estate began to be concluded more often. The total volume of transactions involving the transfer of ownership of housing increased by 10.8%, to 62.7 thousand.

The popularity of Moscow was influenced by the fact that over the past year and a half, Moscow developers have brought to the market a record volume of new projects that can compete in price with the Moscow region, explains Tatyana Kalyuzhnova, head of IRN-Consulting. Discounts also played a role. “In about 30% of projects, with 100% payment, you can get a 5-10% discount,” notes Kalyuzhnova.

Average price of 1 sq. m in new buildings in Moscow (in the area from the Third Transport Ring to the Moscow Ring Road), according to IRN, today amounts to 172.3 thousand rubles. In the Moscow region at the end of June it amounted to 85.4 thousand rubles. for 1 sq. m, according to a study by the Miel-Novostroiki company. But when looking at specific offers, the benefits of buying an apartment in Moscow become more clear. For example, in mid-June the Zheldoripoteka company launched a new residential complex “Atmosphere” in the Lyublino South-Eastern area administrative district. At the stage of preparing the site for construction work, the cost of one- and three-room apartments with an area of ​​34.9-76.9 square meters. m is 4.1-11.1 million rubles, or 115-145 thousand rubles. for 1 sq. m.

For one “square” in the Opalikha O3 residential complex, located in the Moscow region, 13 km from the Moscow Ring Road, you will have to pay an average of 124 thousand rubles, and the price of apartments, according to the developer’s website, is estimated from 2.4 million to 6.86 million rub. (for a one- and three-room apartment, respectively).

Even the most profitable investments in the long-term rental market are significantly inferior in profitability to traditional bank deposits. According to the Central Bank, the basic level of yield on ruble deposits with a maturity of more than one year in July was 10.7% per annum.

Registration (permanent registration) in Moscow, in an apartment at a low cost. We provide full legal support from A to Z, starting from the selection of residential premises (its inspection) and ending with support of the transaction in government agencies. Always, at least 9 – 11 districts of your choice. Registration takes place strictly within the framework of the law, only officially through the MFC or directly through the Migration Point. The presence of the owner of the property and the person who is registered is mandatory. (Permanent registration in Moscow) your passport will be stamped in 30 minutes to 5 working days, depending on the chosen method of submitting documents. If you want to buy a residence permit in Moscow, then this is not for us. We do not sell it, we offer legal support for obtaining registration.

Moscow registration

Moscow registration is issued taking into account all the norms and standards established by the Russian government, strictly through government agencies. In the apartment where you will be registered, in addition to you, 5 to 8 other people will be registered. No rubber flats! Moreover, rubber apartments are criminally punishable.

Permanent registration in Moscow is where your success begins.

Once again we want to repeat and convey to you that permanent registration in Moscow, which is issued through our company, is 100% official. With it, you can get everything that is required by law.

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Registration in Moscow for Citizens of the Russian Federation is a fairly popular service these days. No matter how trivial it may sound, almost any Russian who comes to work in Moscow faces the state bureaucratic machine.

Registration in Moscow for foreign citizens

– this is a necessary step in further obtaining Russian citizenship. Indeed, according to the law, a person who has received a temporary residence permit must register for registration for the entire period of the Temporary Stay Permit.

Obtaining a residence permit or registration under a residence permit in Russia is legally required for the entire 5 years of the residence permit's validity period.

Why do we have registration in Moscow at such an affordable price?

Elementary! We are the final company that provides this service. Let’s open the curtain a little, we have about 6-8 intermediaries who bring clients to us, with their own “inflated cost”. We are not intermediaries! Our price, first hand.

Another fact: there are many offers on the Internet for registration of registration through the purchase of a share. This is a very expensive process and the price can reach up to 1,200,000 rubles. We have an affordable product, no worse: registration in Moscow without the right to living space. or contact us and register for much less money? There is no clear answer. It all depends on your goals and financial capabilities. And what is right for you requires analysis.

However, regardless of your choice, you need to remember that registration in Moscow is issued within 6 regulated days by the State body.

Shortage and high cost of hotels in the capital and others major cities have made daily rentals for visitors one of the most convenient options temporary accommodation. Paradox, but remove separate apartment with a kitchen and everything necessary for life costs less than a decent hotel room. Demand, naturally, spurs supply. Therefore, is it any wonder that more and more private investors are engaged in short-term rental of apartments, having in their arsenal a single “one-room apartment”, and there are plenty of specialized companies in the capital that offer clients additional services in addition to a dozen or more apartments. The times when the only realtors renting out an “apartment for the night” were grandmothers at the station are gone.

Renting without a future

“In terms of price, the cost of daily rented apartments is similar or cheaper than a hotel room of the corresponding level. The difference can reach 20–30%, says Dmitry Taganov, head of the analytical center of the Inkom-Real Estate company. - In addition, a tourist or business traveler who comes to the capital for a few days has at his disposal a fully equipped kitchen where he can prepare lunch or dinner on his own. And when staying in a hotel, you will either have to leave a lot of money in the restaurant each time, or look for a decent cafe or restaurant nearby. And it’s not a fact that a decent establishment will be two steps away.” The hotel will have to pay for each additional service- washing and ironing of shirts, shoe care, etc. In an apartment rented by the day, no one will present an additional bill for the fact that the tenant used an iron, washing machine or shoe brush.

As for the landlord, for him the main advantage of a short-term business is the ability to “exit the project” at any time without damage. For example, if the apartment is needed for personal needs - the residence of the owner, his children or parents, the landlord does not need to wait several months before the contract with the tenant ends, as is often the case with long-term rentals. Moreover, a long-term lease agreement often provides for the payment of a penalty to tenants in the event that it is broken due to the fault of the apartment owner. Tenants of daily apartments rarely stay for longer than ten days.

Daily rent makes sense if you are planning to sell your apartment. The time for exhibiting apartments may take several months, especially now, when the demand even for liquid housing is at an extremely low level, but do not miss the opportunity to make money on an apartment that is idle waiting for a buyer. Daily rentals will make it possible to organize showings of the property at almost any time, while for long-term rentals you will have to coordinate the time of visits with the residents. Also, “business for a day” is justified as a diversification option. If you own two or more apartments, then it is advisable to rent out one of them for a long term, and the other for daily rent. Moreover, in Moscow the seasonality of tourism is less pronounced, and the flow of visitors is stable all year round.

At first glance, daily rentals look even more profitable than long-term rentals. “The cost of a small two-room economy class apartment with good cosmetic repairs, necessary household appliances and furniture will be about 3-4 thousand rubles. per day. It turns out that if you rent out such an apartment for 20 days a month, you can count on an income of 60–80 thousand rubles. While for a long-term lease its cost will be around 35–45 thousand rubles. per month,” Dmitry Taganov gives an example. At the same time, recently rates on the long-term rental market have been steadily declining, and the yield today does not exceed 4–5%.

No guarantees, no insurance

But to say that the business from rental housing is short term simple, you can't. There are much more difficulties associated with it than it seems at first glance. The main problem of a daily renter is the lack of guaranteed income. With a long-term lease, it is enough to find a client once, sign a contract - and you can live in peace for a year, receiving a stable monthly income. And in the case of short-term accommodation, the search for new guests is ongoing.

In the fall, Dmitry K. decided to rent out his apartment in the center of St. Petersburg for daily rent. And from my own experience I was convinced that this business in practice is not as profitable as it seems in theory. “When I rented it out under a long-term contract, I always had a guaranteed 30 thousand rubles. per month. Now there’s more hassle and less payoff,” he says. There is no month to month. Once Dmitry was very lucky: the apartment was rented for 20 days by a family who were doing renovations in their own home, and since it took so long, they had to extend the lease for another period. But this was the only case. The rest of the time the apartment is occupied on average ten days a month. “However, there are quite objective reasons. Firstly, winter is not a tourist season for St. Petersburg. Secondly, the crisis. The main contingent of clients are tourists and business travelers, and the number of both has decreased significantly in recent months,” says Dmitry.

Svetlana Aleksashina, housing rental manager for the St. Petersburg Real Estate company, notes that the demand for daily housing is uneven and indeed largely depends on the season: “Before the New Year, there were a sufficient number of people wanting to rent an apartment for a few days: many out-of-towners came to visit their friends, relatives to spend the holidays here. Now on the market daily rental It's quiet, but it's traditional for this time of year. The revival, as always, will come in May-June: the season of white nights annually attracts tourists to the city on the Neva.” True, recently competition in the daily rental market has become even tougher: numerous mini-hotels have appeared, and many visitors have preferred this segment to apartments.

There are, of course, alternative ways to ensure a more stable flow of residents. But these are already options for everyone. You can, for example, rent out an apartment for holding holidays and parties - for such a purpose, real estate in convenient areas is always in demand. But here you need to be aware of what the consequences may be for the condition of the apartment. No one, having paid money, will treat the property of the owners with care. Another option is to rent out apartments for employees in the leisure sector. This also guarantees stable profits. “But such apartments quickly fall into disrepair,” notes one of the landlords. “Besides, when the apartment is located in a decent building, you don’t want to spoil relations with your neighbors.”

The constant search for clients is by no means the only problem that awaits the landlord. An apartment rented daily requires much more attention. After each client, the owners need to put the home in complete order, clean it, provide fresh bed linen, etc. At the same time, such objects lose their appearance much faster. “The guests are constantly changing, and it is not at all a fact that they will all be extremely sensitive to new furniture and household appliances. Therefore, the owner of a daily apartment will have to do cosmetic repairs much more often than in an apartment rented for a long term. And also pay for insurance against the risk of damage,” says Dmitry Taganov. True, as St. Petersburg landlord Dmitry K. notes, buying insurance is too much of a luxury: insurance companies either refuse to insure such apartments at all, or charge too high rates.

With short-term rentals, there is a much higher risk of encountering fraud or crime. Dmitry K. Pod already had such an experience New Year he came to check out the apartment, which was empty at that time, but found that he could not get inside: for some unknown reason, the key did not fit the lock. Taking a closer look at the door, Dmitry discovered that the lock had simply been replaced. I had to call an employee of the Ministry of Emergency Situations, who opened the door and let in the rightful owner. Once in the apartment, Dmitry discovered a lot of other people's things, a decorated Christmas tree, bottles of alcohol - in a word, clear signs that the apartment was inhabited. After some time, a new “tenant” appeared, who greeted the real owner of the apartment with indignant questions about the reasons for the latter’s stay on the territory of someone else’s apartment. It turned out that he rented an apartment through a real estate agency and paid three months in advance. Gradually, the details of the fraud became clear: shortly before the New Year, the apartment was rented for a couple of days by a woman who, according to her, arrived from Sochi. In such a short period of time, she managed to make duplicate keys, and after her official “departure” she returned, changed the lock and under the guise of a realtor, she agreed to rent out the apartment to another person. She took an advance payment from him and disappeared in an unknown direction.

Dmitry was lucky: the illegal tenant vacated the apartment without any complaints, and, apart from time and nerves, the owner did not suffer any losses. But in a different scenario, the fraudster might not have bothered with the retake, but simply take all valuable property and equipment out of the house. To minimize risks, you should at least make a copy of the client’s passport, but this will not insure you 100% from fraudsters.

Trust or independence?

If you want to rent out your apartment on a daily basis, you have two options: transfer the apartment into trust management to a real estate agency or rent it out yourself.

At trust management, on the one hand, the owner is spared all the hassle. On the other hand, there remains the risk of fraud on the part of realtors. Agents can simply deceive by underestimating the number of days during which the apartment was rented out, and keep part of the income for themselves. You won’t go to the apartment every day and check.

If you take matters into your own hands, you will have to use as many channels of information as possible to find clients. However, it's not too difficult. Just type the words “daily rental” in Yandex or another search engine - and immediately dozens of agency sites offering apartments for daily rent will open in front of you to choose from. Almost all of them cooperate with apartment owners. You will be required to make a standard description of the proposed housing, indicate all its main parameters and take several photographs (kitchen, bathroom and bedroom). Photos and descriptions are posted on the agency's website. The owner of the apartment indicates how much he would like to receive per day, and realtors add their markup on top of this figure. For example, if an apartment “from the owner” costs 2 thousand rubles, then the agency will list it for 2.5–3 thousand. In this case, deception on the part of intermediaries is hardly possible, since the agency plays exclusively the role of a connecting link. It directs the client, and the owner of the property contacts him directly: it includes showing the apartment, changing linen, cleaning, and the most pleasant thing - receiving payment. Then he gives commissions to the agency.

If you have several apartments, daily rent turns into a full-fledged business, which requires not only initial investments, but also regular expenses. It will be necessary to either outsource cleaning services or create your own maintenance department, which will take care of cleaning apartments, washing and changing bed linen, minor repairs, etc. In addition to service personnel, an accountant is also needed. It will be necessary to establish relationships with people who can resolve any conflict situation with residents. An important element of this business is the creation and promotion of an effective website on the Internet. “It looks very difficult, but in practice it can be the opposite. In the process of activity, business relationships are established with certain organizations, for example, with representative offices of Western companies, as a result of which the business becomes more stable and secure. Moreover, you can receive additional income through the provision of related services: transport, tourism, etc.,” says Evgeniy Skomorovsky, managing director of Century 21 West.

The key to success

Not every apartment will be rented equally successfully. There are a number of parameters on which its demand among potential tenants will depend. Firstly, the location of such housing is important. “Small apartments in the Central District of Moscow, for example in Stalinist buildings, are especially in demand for short-term rentals. Areas where large exhibition centers are located are also popular,” says Vadim Lamin, head of the exclusive department of the luxury apartment rental department at Penny Lane Realty. At the same time, the “walking distance to the metro” parameter remains important - just like when buying or long-term renting.

If an apartment rented for a long term can be minimally furnished, then in the case of a short-term rental such a number will not work. Everything should be here to provide residents with a comfortable alternative to a hotel room. When a person arrives at a hotel, he does not care about taking soap, a towel, toothpaste, or linen with him. He receives all this on the spot. For daily rentals, the same must be ensured.

The room should have a comfortable wardrobe and a sleeping place. The kitchen must be equipped with a refrigerator, kettle and microwave. The latter is a more mandatory element than the stove. “Few of those who come do serious cooking. They either eat in a cafe, or prefer to buy ready-made food and heat it up,” says realtor Sergei. The room must have a TV; a DVD player has also recently become in demand. Such little things often play an important role, especially since competition in the daily rental market is great, and there is practically no difference in prices.

Short term rental: PRO & CONTRA

1. Potentially higher income than with long-term rent.

2. The ability to exit the business at any time.

3. Free disposal of the apartment (you can sell it at any time, move in relatives, etc.).

1. Lack of guaranteed income.

2. The need to constantly search for new clients.

3. The apartment requires repairs more often and quickly loses its presentation.

4. A more labor-intensive business: the apartment needs to be put in order after each client, it is necessary to provide residents with a full “hotel” set - linen, dishes, furniture and household appliances.